The People Have Spoken but Nobody Listened

摘要

I don't normally talk about non-European cars in this magazine, for obvious reasons. However, I'm making an exception because I think Volkswagen, a longtime favorite, could learn a lot from what some refer to as the Japanese VW, Subaru. When Subaru talks cars, it talks about love and lifestyle. Subaru even says the Legacy "isn't a sedan, it's a Subaru." Sounds similar to "It's not a car, it's a Volkswagen." Since VW has been there, done that already with the marketing message, maybe it needs a refresher on image, starting from the inside.