Europe (Region) Emerging Economies Driving Growth In Europe's Consumer Markets

摘要

1. Consumer spending growth will accelerate in 2019 in Emerging Europe, whilehousehold spending in Developed Europe will experience slower growth, resulting in awidening growth differential between the two regions. We forecast household spendinggrowth of 3.3% in 2019 for Emerging Europe, compared to 1.8% in Developed Europe.2. Slowing economic growth and trade risks (e.g. 'Hard Brexit', US-China Trade War) willweigh heavily on consumer confidence in developed markets such as the UK andGermany in 2019.3. Emerging Europe will maintain the positive growth momentum from 2018, with lowunemployment and robust wage growth supporting consumer spending.4. Spain and Ireland offer consumer bright spots in Developed Europe, with strong growthopportunities in the personal care and household goods sectors specifically.5. Poland, Hungary and Czech Republic will outperform in Emerging Europe, withpremiumisation a growing trend as incomes continue to see rise, supporting demandfor higher value items beyond everyday essentials.