The first week in October is one of my favorite weeks of the year because we celebrate those who deliver great customer service, or Cracker Jack moments. This year, my Electric Light & Power column has explored Cracker Jack Moments. Chip Bell describes the Cracker Jack Principle in his latest book, "The 9 1/2 Principles of Innovative Service" published by Simple Truths in 2013. "Service with surprise is like a box of Cracker Jack .... Surprise breaks the monotony of ho-hum, communicates a caring attitude, and fosters an infectious spirit that customers cannot wait to narrate to others," Bell writes. Companies across the country celebrate customer service week. National Customer Service Week has been around officially more than 22 years-President George H.W. Bush signed Presidential Proclamation 6484 on Oct. 8, 1992.
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