Asignificant segment of the enterprise social software landscape has gone comparatively under-reported: white label community services. These commercial offerings allow companies to use their platforms to create branded online communities. They employ a mixture of social applications-discussion, blogs, podcasting, profiles, tagging, rating, and so on-to get customers, partners, and employees interacting. Customers of these platforms include large, consumer-oriented brands, such as Campbell's Soup, AT&T Wireless, and Dell, as well as small, emerging professional and enthusiast networks, such as Barrista Exchange, a thriving community for people who pull your daily espresso.
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