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American Icarus

机译:美国伊卡洛斯

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HE SEEMED a very nervy contestant. Standing in the soundproof glass booth on the set of "Twenty-One", nbc's flagship quiz show during the winter of 1956-57, he'dbite his lip, furrow his eyebrows, blow out his cheeks. "Oh my goodness!" he would sigh, and then pull out a big white handkerchief and mop his face all over, taking care to pat not smear, as he'd been instructed. Week after week he returned to grapple with questions that seemed to get ever harder: about explorers and boxing and the American civil war, about newspaper history, the boundaries of the Black Sea and what happened to the six wives of Henry VIII. As his winnings grew—to $129,000 (worth $1.2m today), more than anybody had ever won on this new klondike, the television quiz show—America became transfixed. Nearly 50m people tuned in each week. Geritol, manufacturers of a tonic for "tired blood" and the show's sponsors, came to believe their own punchline: "Feel stronger fast." Women wrote to him in their thousands, more than a few proposing marriage. He appeared on the cover of Time.
机译:他觉得自己是个非常紧张的选手。在1956-57年冬季,nbc的旗舰测验节目“二十一”集的隔音玻璃展位上,他打起嘴唇,张开眉毛,炸开了脸颊。 “哦,我的天啊!”他会叹气,然后掏出一条大大的白手帕,到处擦拭他的脸,小心翼翼地按他的指示轻拍。一周又一周,他回到了似乎越来越棘手的问题:关于探险家和拳击以及美国内战,关于报纸历史,黑海的疆界以及亨利八世的六个妻子发生了什么。随着他的奖金增长到12.9万美元(今天价值120万美元),这比电视测验显示的新克朗代克赢得的奖金还要多,美国对此感到困惑。每周有近5000万人收听音乐。 Geritol,一种“补血”补品的生产商,以及该节目的赞助商,开始相信自己的口号:“快感强”。妇女们以成千上万封信给他写信,不止几个求婚。他出现在《时代》的封面上。

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    《The economist》 |2019年第9140期|78-78|共1页
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  • 入库时间 2022-08-18 04:57:57

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