Design Ah!

摘要

There is a long story about how sounds evolved into language. While none of the theories is certain about it, the order of vowels in most countries (a, e, i, o, u) varies from that in Japan (a, i, u, e, o). However, there is always an intriguing "a" that comes first place. Once an "h" is added, "Ah!" becomes the most genuine expression of our inner child discovering the world with surprise. In that discovery there is always a ludic cognitive experience that links us with our most primitive instinct of play and astonishment.