Innovate or die

摘要

While many athletes seek to gain milliseconds of advantage by launching themselves forward on "the B of Bang", others in industry seek competitive advantage by heading into "the B of BRIC". Brazil has been the focus for many industry leaders seeking significant growth numbers for their organizations, as it has many of the right ingredients for long term development: a large population, a rapidly developing middle class, a growing industrial output and a relatively stable economy. In fact, in 2011 it became the world's seventh largest economy displacing the UK, and this was despite GDP falling from over 7 percent in 2010 to just 2.5 percent in 2011.