Custom executive education program charters: a beneficial task and useful template

摘要

Clarity, compactness, and focus are hallmarks of messages that "stick" (Heath and Heath, 2007). Thus, the existence of "executive summaries" is attached to committee reports and even to audit investigations. Similarly, the "elevator pitch", a phrase, is often used to encourage those preparing for a sales presentation to be crisp and on point. The charter template introduced here for custom executive education programs (CEEPs) provides a set of cues and a format for succinctly capturing and codifying the key agreements guiding the design, development, delivery, and monitoring of such a program. It provides guidance for creating a message that sticks, and answering the key question posed in a recent communications article with the provocative title, The 7 Deadly Sins of Report Writing (Feierman, 2012, p. 51): "What are the most important things to communicate about [a] topic?"