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The Background Structure of Entrepreneurial Team and Strategic Investment Decisions: A Collective Psychological Capital Perspective

机译:创业团队与战略投资决策的背景结构:集体心理资本视角

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Drawing from the perspective of collective psychological capital, this study analyzes the internal mechanism of how top management structure influences R&D, and marketing investment decisions. Utilizing a sample of 346 Chinese listed companies in high-tech industries from 2012 to 2017, we examine the relationship between the proportion of entrepreneurial team with technology, marketing-related background, and R&D marketing expenditure. The empirical results show the proportion of entrepreneurial team with the technological background is positively related to R&D expenditure and negatively related to marketing expenditure. On the contrary, we also find that the proportion of entrepreneurial team with a marketing background is a negative correlation with R&D expenditure and positive correlation with marketing expenditure. Our study has expanded the perspective and scope of the research on the antecedents of strategic investment decisions, and the practical implications are discussed.
机译:从集体心理资本的角度绘制,本研究分析了最高管理结构如何影响研发,营销投资决策的内部机制。 利用2012年至2017年在高新技术产业中的346家中国上市公司的样本,我们研究了技术,营销相关背景和研发营销支出的创业团队比例与研发营销支出之间的关系。 经验结果表明,与技术背景的创业团队的比例与研发支出呈正相关,与营销支出负相关。 相反,我们还发现具有营销背景的企业团队的比例是与研发支出和与营销支出的正相关性的负相关性。 我们的研究已经扩大了战略投资决策的前进的视角和范围,讨论了实际影响。

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