Strategy for Italian Wine Export to Chinese Market

Jia Li; Huiling Jiang

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Strategy for Italian Wine Export to Chinese Market

机译：意大利葡萄酒出口战略到中国市场

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摘要

Italian wine industry enjoys its fame for its long history, high quality and rich varieties. Its market share in China ranks fifth. COVID-19 has affected the sales in both domestic and Chinese markets. Feasible targeted strategies for wine business are developing an online sale, providing more communication.

机译：意大利葡萄酒行业为其悠久的历史，高品质和丰富的品种享有铭记。其在中国的市场份额排名第五。 Covid-19影响了国内和中国市场的销售额。可行的葡萄酒业务策略正在开发在线销售，提供更多沟通。

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来源
《Open Access Library Journal》 |2021年第8期|共9页
作者
Jia Li; Huiling Jiang;
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正文语种
中图分类图书馆学;
关键词
Italian WineExport StrategyChinese Market;

机译：意大利葡萄酒出口战略中国市场;

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1. Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market [J] . Antonino Galati, Salvatore Tinervia, Antonio Tulone, Journal of International Food & Agribusiness Marketing . 2018,第1a4期

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2. The knowledge of Italian wines on export markets: A nonparametric methodology to analyze promotional actions [J] . Luigino Barisan, Vasco Boatto, Luca Rossetto, British Food Journal . 2015,第1期

机译：出口市场上意大利葡萄酒的知识：分析促销行为的非参数方法
3. Strategies of Argentinean Wineries in Export Markets 2009-2011 [J] . Alejandro Gennari, Jimena Estrella Orrego, Xavier Brevet AAWE Working Papers . 2014,第2014期

机译：2009-2011年阿根廷酒厂的出口市场策略
4. Assessing exports market dynamics: the case of Greek wine exports [C] . Eleni Koutroupi, Dimitrios Natos, Christos Karelakis Economies of Balkan and Eastern Europe Countries in the Changed World . 2015

机译：评估出口市场动态：希腊葡萄酒出口的情况
5. Firm export strategies and firm export performance in the United States wine industry: A longitudinal study. [D] . Shaw, David Scott. 1996

机译：美国葡萄酒行业的坚定出口策略和坚定出口绩效：一项纵向研究。
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7. THE WINE MARKET IN JAPAN: MARKET COMPETITION AMONG EXPORTING COUNTRIES AND THE STRATEGY OF US WINE [O] . Arahata Katsumi 100

机译：日本葡萄酒市场：出口国的市场竞争与美国葡萄酒战略

Strategy for Italian Wine Export to Chinese Market

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