An Experimental Assessment of the Effects of K-Pop Music Video Exposure on Teenagers’ Negative Body Image

摘要

Exposure to K-Pop music videos has been associated with increased negative body image in prior correlational work. Here, we experimentally assessed the causal link between exposure to K-Pop music videos and negative body image in teenagers. To investigate, we recruited a sample of 76 teenagers from high schools in the United States and Europe. Participants first rated their body image perception (pre-test) after which they were randomly assigned to watch a K-Pop music video (Experimental Condition) or a classical music video (Control Condition). Finally, participants rated their body image again (post-test). We did not find a causal relationship between K-Pop music video exposure and negative body image in teenagers. In exploratory analyses , we found that baseline levels of negative body image are lower in European compared to American teenagers. We discuss these results in the context of beauty standards across cultures.