Countermeasures Analysis of Tourism Development in Hubei Province in Post-Pandemic Era -- Based on SWOT-PEST Model

摘要

In the post-pandemic era. tourism industry in Hubei Province has entered a critical period of transformation in the face of post-pandemic development. Based on the matrix model of SWOT-PEST analysis method, in this paper, the strengths, weaknesses, opportunities and threats of tourism development in Hubei Province were analyzed, and reference basis and feasible suggestions were provided for the development of tourism industry in Hubei Province in the post-paiidemic era from the political, economic, social and technical aspects.