PR Stars Mix Family, Humility, Humor and Cartoons in Enjoyable Books for Summer

摘要

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation, one that affords you time to read at a leisurely pace.] To paraphrase a maxim: ‘Every senior PR pro has a good book in them.” For the aspiring communicator-author, though, telling a compelling story while respecting non-disclosure agreements (NDAs) may be an issue. Writing a novel is one way PR pros can mask names and situations in stories they want to tell. They create fictitious characters using snippets of real-life CEOs, SVPs and board members they’ve met.