Motorcycles as public transport service based on smart phone android applications

摘要

Growth of traffic in the city of Yogyakarta is dominated by private vehicle, while the urban public transport service is not satisfactory for consumer. In November 2015 the transport service based application called Go-Jek began operation in Yogyakarta. This service offers a transportation service that is safe, convenient, fast, cheap and more attractive the interest of consumers to use. The purpose of this study is to evaluate the operating system Go-Jek services, the public interest to this service, the feasibility of Go-Jek services as a mode of transportation in Yogyakarta. This research was conducted in the city of Yogyakarta and Sleman. The research method is done by using a questionnaire to the respondents: the driver and the consumer of Go-Jek. The analysis was conducted to assess the level of satisfaction and expectations of respondents using Importance-Performance analysis methods. Operating system Go-Jek is currently quite good, but needs to be further improved. Ranges of Income from 843.300 3.243.300 Indonesian Rupiah per month be perceived by the driver is good enough, while minimum income of workers on average in 2017 amounted 1.337.645 Indonesian rupiah per month in Yogyakarta Special District. Recommendations to the Go-Jek company in order to implement transparency in setting policies and systems to avoids the problems to the driver Go-Jek