The article considers the problem of human self-identification in the modern world. The relevance of the study is due to the process of human self-alienation, the loss of the person’s rootedness in his own foundational content stemming from the human nature itself. The specificity of philosophical reflection on human being is shown. The leading approach to the study of this problem is the ascent from the abstract to the concrete, which makes it possible to comprehend human being and the phenomena of time, finitude, and corporeality associated with it as phenomena that identify the truly human principle in us and manifest the ontological meaning itself. The dialectical method and hermeneutic analysis of the texts of contemporary researchers considering the problems of the philosophical bases of the human personality in the modern world are also used in this study. The article analyzes the status of the personality in the modern technogenic world, in which the uncontrolled stream of simulations and imitations, which include the human being becoming alienated, puts on the brink not only a person’s presence in the world, but the world itself as a “native home” of human life. The analysis shows that the possibility of human self-identification in the world is possible only due to the fact that it forms and preserves the human principle in us and is the manifestation of its being. The special role of conscious, sane and responsible action in this process is shown.
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