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Content Analysis of Award Winning Advertisements: Search for More Creative Elements

机译:获奖广告的内容分析:搜索更多创意元素

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摘要

Contents like colours, jingle, visuals, celebrity, communication and the slogan has positive effects to make creative ads. Contents have significant impact on making a creative ads and it makes a positive effect on the relationship of these contents and creativity. All advertising professionals and ad agencies should pick the concept and to make the eye catching and heart touching creative ads so that the products and services should be communicated in the most productive and effective ways. Before applying this concept a creative brainstorming session should be adopted to discuss the relevant contents after analyzing the profile of the segment and psychology of the customers the campaigns should be designed to make an impact on larger scale. This will also be helpful for managers who are looking for advertising campaigns enrich of these elements for better analysis of the ads. This content analysis of different ads can be important part to save time in creative ideas session made by the creative directors in the ad agencies. This study can be beneficial for marketers in a way that they can give them a new insight towards content analysis and creative techniques, processes and approaches. Local companies can take help from this study in a way that it can apply this broad concept of creative advertising in their respective organizations and save their brands if they are facing serious problem in terms of revenue and in terms of recall, old organizations can introduce new technique of creative advertising to boost their products and brands and can develop their own theme rather to consult an ad agency for the creative recipe.
机译:内容颜色,叮当,视觉,名人,通信和口号具有积极的影响,使创意广告。内容对制造创意广告产生重大影响,并对这些内容和创造力的关系产生积极影响。所有广告专业人士和广告代理商都应该选择该概念,并使眼睛捕捉和心脏触摸创意广告,以便以最富有成效和有效的方式传达产品和服务。在应用这一概念之前,应采用创意头脑风暴会议,以便在分析客户的细分和心理学概况后讨论相关内容,该活动应旨在对更大规模产生影响。这对正在寻求广告活动的经理们也有助于丰富这些元素以便更好地分析广告。这种不同广告的内容分析可能是节省广告机构创意董事的创意会议中的时间的重要组成部分。这项研究可以让他们能够为他们提供新的洞察内容分析和创造性技术,过程和方法的方式有益。当地公司可以通过这项研究采取帮助,以便在各自的组织中应用这种广泛的创意广告概念,并在收入方面面临严重问题,并在召回方面,旧组织可以引入新的组织创新广告技术,提升其产品和品牌,并可以开发自己的主题,而是为了咨询创意食谱的广告代理商。

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