DETERMINANTS OF CHOICE OF ECOLOGICAL FOOD ACCORDING TO CONSUMERS FROM THE PODKARPACKIE VOIVODESHIP

摘要

The aim of this study was to identify the determinants of the choice of organic foods in the opinion of consumers of the Podkarpackie Voivodship. The study was conducted in the second quarter of 2015 by the means of a questionnaire. The subjects of the research were 308 consumers of organic food in Podkarpackie Voivodship. It was discovered that the consumers perceive organic food as an element of the food category that guarantees health security and excellent taste. Despite the desire to buy such food, the consumers who are supplying themselves with organic products think that the range of products available on the market is insufficient. A?very high percentage of the respondents indicated a preference for purchasing food produced in their own country, preferably in their own region, and buying directly from a?manufacturer. More than a third of the respondents, especially under 35 years old, is supplying themselves with organic products in specialist stores and supermarkets. The primary barrier in buying organic foods is its too high price.