Investigation and Research on User Satisfaction of Cainiao Courier Station of Sichuan University of Arts and Sciences

摘要

On the basis of understanding the development process of Cainiao Courier station of Sichuan University of Arts and Science, this paper establishes the evaluation index system of user satisfaction, and concludes that the main problems affecting the user satisfaction of Cainiao Courier station of Sichuan University of Arts and Science are the floor space and the arrangement of goods, poor store environment and low rate of warehouse-out equipment. According to the results of this evaluation model, the strategies to improve the user satisfaction of Cainiao Courier Station of Sichuan University of Arts and Sciences are put forward as follows: first, increase the using area of post stations; second, improve the service efficiency of post stations; third, establish two-way feedback platform of post stations; fourth, improve the special situation handling mechanism of post stations; and last, hold “green express” activities.