A Corpus Based Study on Cross Cultural Adaption of Websites of Foreign-Invested Enterprises in Heilongjiang Province

摘要

Under the macro-environment of “The Belt and Road Initiative”, Heilongjiang province receives more foreign investment since 2013. This paper endeavors to collect website information of foreign-invested companies in Heilongjiang province and Heilongjiang local companies and build two corresponding corpuses . After analyzing data by using WMATRIX 4 tool, the author selects semantic clouds under the framework of Singh’s website content. Then after comparing data of Heilongjiang local companies and foreign invested companies in Heilongjiang province, the author tries to explain the data from Hofstede’s cultural dimensions, namely, individualism vs. collectivism, power distance, uncertainty avoidance and femininity vs. masculinity. Then suggestions on the website building to adapt to the local culture ha ve been made. The study makes a useful attempt to explore the effectiveness of business communication across disciplines by using linguistic research perspectives and research methods.