ANALYSIS ON THE INFLUENCE OF ECOLOGICAL INNOVATION BEHAVIOR BASED ON ANALYTIC HIERARCHY PROCESS

摘要

Based on the study of the connotation of service innovation and ecological innovation service, and the four-dimensional model of service innovation and related theories, from four perspectives of the four-dimensional model, this thesis constructs a scientific evaluation system of eco-innovation service innovation to measure the service innovation ability of eco-innovation industry so as to provide a feasible analysis tool for the service innovation of eco-innovation industry, and also provide assessment indicators for each eco-innovation company to measure the service innovation work of its branches. This thesis constructs the evaluation system of eco-innovation service innovation, and makes an empirical evaluation on the service innovation capability of eco-innovation companies. Based on the results of quantitative analysis, the main restricting factors of service innovation of eco-innovation company are determined. Then, based on the four-dimensional model of service innovation, improvement suggestions are put forward to enhance the service innovation ability of eco-innovation company.