Mechanism and Existing Strategic Framework Adopted by the Senior Management at the Jordanian Higher Institutions for Responding to the Competitive Actions

摘要

The domain of competitive strategy research had predominantly been occupied by studies focusing on the different sectors of the corporate world. However, the education sector has only recently begun to attract some degree of attention by researchers in this research domain. Despite the increasing realization of the need for more studies on the competitive strategy of private higher education institutions, there currently exists very few or negligible body of studies focusing in this area. Where they exist, these studies were carried out solely in the developed nations of the world .the findings from this study showed that the universities did not engage in environmental scanning activities and competitor analysis and as such are not aware of competitor actions which may affect their market position. They also were not aware of any suitable strategy formulation and implementation framework which was suitable for their peculiar environment. This general low level of competitive awareness and thus competitiveness has reflected on the overall performance of Jordan’s private universities within the Arab region and the world in general. Keywords: strategic framework, competitive strategies, competitive actions