Entrepreneur's Awareness and Risk Perception to Equity Market on Stock Investing

摘要

This study determined the awareness and risk perception of entrepreneurs to equity market with their motivation to engage in stock investing. Specifically it aimed to accomplish the following: (1) Determine background characteristics of the selected entrepreneurs and their business (2) Determine the awareness to equity market as to investing through Stock Exchange Market and investing through Over-the-Counter Market, (3) Determine the risk perception to equity market as to Aggressive Risk Tolerance, Moderate Risk Tolerance and Conservative Risk Tolerance, (4) Determine the motivation to engage in stock investing in terms of Conservative Investing and Aggressive Investment Strategy, (5) Determine the relationship of the entrepreneurs' profile with their motivation to invest in equity market, and (6) Determine the relationship of awareness and risk perception to equity market with the entrepreneurs' motivation to engage in stock investing. The researchers used descriptive-correlational design with 360 respondents who were selected among the sole-proprietor entrepreneurs of Lucena City. A self-constructed questionnaire was utilized having a 4-point scale with ordinal codes. Part one is the background characteristics, second part is the awareness to equity market, third part is the risk perception to equity market, and the last part is the motivation to engage in stock investing. Frequency, weighted mean, and chi-square were used for the interpretation of data. Based on the results, there is evidence that the awareness and risk perception of the respondents in all industries has no relationship with their motivation to engage in stock investing.