Application of Multi-media Technology on the E-commerce Website in China: A Case Study on Jumei Youpin

摘要

As a vertical B2C enterprise, Jumei Youpin has become the leader of the cosmetic market in China which now is the biggest cosmetic group purchase website. Previous studies pay little attention to the application of multi-media technology on the e-commerce website. However, this study analyzed how Jumei Youpin apply flexible multi-media technology in its own website and become a successful e-commerce company. This research will provide some advice about the application of multi-media technology for other E-commerce websites which is of great significance.