Cosmetics Dominate Pre-Holiday Social Engagement on Instagram, and a Tree Grows in NY

摘要

There’s little doubt about the main subject of pre-holidayconsumer engagement on Instagram for the period Sept 1,2020, through Nov. 15, 2020, according to Shareablee datasupplied exclusively to PRNEWS (bottom chart). Despite atroubled economy and uncertainty surrounding travel andfestive gatherings during the 2020 holiday season, demandto look one’s best endures, whether it’s on Zoom or in person.We’ve never seen such domination; seven of the top 10brands produce cosmetics and the remaining three firmly arerooted in beauty. On the other hand, how many times do youneed to hear someone tell you 2020 was an unusual year?