Images of Stakeholder Groups Based on Their Environmental Sustainability Linked CSR Projects: A Meta-Analytic Review of Korean Sport Literature

摘要

Achieving sustainability in sports events requires effective management, political leadership, and ensuring that all stakeholders adhere to a sustainable philosophy. In order to stage a mega-event, tremendous infrastructure and construction are required with significant consumption of private and public resources. Multiple stakeholder groups are recognized as key entities responsible for an efficient trigger of a mega-event. The aim of this study is to conduct a systematic review of Korean sport literature with regard to CSR practices (ES-linked) of different stakeholder groups and examine through a meta-analytic methodology their impact on the “images” of these groups. The CMA program was utilized as the main analysis tool to calculate the effect sizes from the selected empirical studies. The results indicated that CSR performance of governmental organizations had the highest effect size level on their own image (brand identity) as perceived by visitors and participants. Among the stakeholder groups, effect size levels of their CSR performances were followed by those of corporate sponsors and professional teams. It was found that stakeholder groups are pressured to maintain a balance between financial performance, consumer well-being, and brand identity to bring in external investment.