Recommender technologies have been developed to give helpful predictions for decision making under uncertainty. An extensive amount of research has been done to increase the quality of such predictions, currently the methods based on matrix factorization are recognized as one of the most efficient.The focus of this paper is to extend a matrix factorization algorithm with content awareness to increase prediction accuracy. A recommender system prototype based on the resulting Extended Content-Boosted Matrix Factorization Algorithm is designed, developed and evaluated. The algorithm has been evaluated by empirical evaluation, which starts with creating of an experimental design, then conducting off-line empirical tests with accuracy measurement.The result revealed further potential of the content awareness in matrix factorization methods, which has not been fully realized in the generalized alignment-biased algorithm by Nguyen and Zhu and uncovers opportunities for future research.
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