The changing conditions related to the reform of local self-government, land-property relations, transformation of the way of the population's life require detailed research and additions to theoretical and logical foundations. It is fixed rules on the legislative level by this time that must be followed during design under considering land issues of the city's territorial development, its reconstruction and building. In particular, they include the careful attitude to the property objects and areas of all kinds, the safety maintenance of the territory, environment, etc., however they do not fully take into account the ?human? factor. This article gives an idea of the social image development of the region and the role of social infrastructure objects in it.
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