Revisit Intention of Consumer Electronics Retailers: Effects of Customers’ Emotion, Technology Orientation and WOM Influence

摘要

This paper elucidates the relevance of emotions on consumer behavior and marketing management, particularly retail management. The purpose of this research is to investigate the factors effective on revisit intention of consumer electronics retailers. According to purpose, the study empirically tests a model which proposed that technology orientation and customers’ emotion states have impact on revisit intention. The results indicate that they have a direct effect on revisit intention. In addition the findings confirm the hypothesized moderating effect of individual trait, namely influence of Word-of-Mouth intention on consumers’ positive emotions. Managerial implications and future research directions are also discussed.