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The Influence of Factors in Selection of Medical Institutions on Perceived Quality, Perceived Risk and use Intention: With a Focus on General Hospitals

机译:医疗机构选择因素对感知质量,感知风险和使用意图的影响:以综合医院为重点

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The current research aimed to identify what factors of hospital and doctor attributes affect medical consumers' selection of general hospitals. Also was investigation was the question of how these factors influence a variety of perceived risk and their use intention. Finally, it aimed to find which of the two, hospital or doctor attributes, exerted more influence on customers'selection of general hospitals. The results wear as follows. First, a set of four factors of hospital attributes were extracted that influence their selection: convenience, reputation, public trust and externalities of hospitals. Second, from the set of hospital factors, waiting hours, consulting hours and convenience facilities were found leading to high perceived risk. Third, it was found that the reputation of hospitals exerted greatest influence on customers' use intention: awareness, word-of-mouth and popularity. Fourth, the professional expertise, favorable attributes and external characteristics were extracted for the factors of doctor attributes that affect customers' selection. Fifth, it was found that the factor of doctors' professional expertise had an impact on customers' perceived risk. Sixth, it was found that the greater attractiveness, favorability, kindness and intimacy would be more likely to lead to medical customers' use intention. And finally, of the factors of hospital and doctor attributes, the factor of public trust, which consists of expertise, reliability and medical equipment, was found exerting the greatest influence on medical consumers' selection of general hospitals.The results of the present research are expected to provide meaningful data for arranging marketing strategies of hospitals.
机译:当前的研究旨在确定哪些医院和医生属性因素会影响医疗消费者对综合医院的选择。还调查了这些因素如何影响各种感知风险及其使用意图的问题。最后,它旨在找出医院或医生属性中的哪一个对客户选择综合医院的影响更大。结果磨损如下。首先,提取了四个影响医院属性选择的因素:便利性,声誉,公众信任度和医院外部性。其次,从一系列医院因素中,发现等待时间,咨询时间和便利设施会导致较高的感知风险。第三,发现医院的声誉对顾客的使用意图影响最大:知名度,口碑和受欢迎程度。第四,从影响顾客选择的医生属性因素中提取专业知识,有利属性和外部特征。第五,发现医生专业知识的因素会影响客户的感知风险。第六,发现更大的吸引力,好感,友善和亲密关系更可能导致医疗客户的使用意图。最后,在医院和医生属性的因素中,由专业知识,可靠性和医疗设备组成的公众信任因素被发现对综合医院的医疗消费者的选择产生最大的影响。有望为安排医院的营销策略提供有意义的数据。

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