A STUDY ON BIG DATA APPLICATIONS FOR THE KOREAN DRANA INDUSTRY AT EACH STAGE OF THE VALUE CHAIN

摘要

This paper aimed to explore the use of Big Data in the Korean drama industry. The paper examined the strategy of using big data for the development of the Korean drama industry. The purpose of this study was to examine exemplary cases of advanced countries in which big data is being used actively and draw conclusions on the applicability in Korea. Compared with the growth and development of Big Data, its utilization in the Korean contents industry was insufficient, and its application in the drama industry has been limited in particular. While Big Data has been hailed for its wide applicability, there have been few studies on the utilization of big data to promote the culture industry (Yoon, 2013). In foreign countries, there have already been many successful cases of using Big Data in the field of video industry, and although a few Korean cases existed, there was not a comprehensive and systematic linkage and utilization as a whole. Therefore, this paper proposed an integrated model of using big data in the contents industry by presenting integrated method of using big data centered on value chain of Korean drama industry, and proposed future development direction of Korean drama industry with big data .