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Chinese Theme Park Technology Intervention and Tourist Identification Research: A Case Study of Liuzhou OCT Visionland

机译:中国主题公园技术干预与游客识别研究-以柳州华侨城风景区为例

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With the advancement of technology and the development of virtual reality (VR) and artificial intelligence (AI) technologies, the technological intervention of Chinese theme parks has brought more and more novelty stimulant experiences to tourists. However, the recognition of tourists is different. China’s Liuzhou OCT Visionland is a typical theme park that combines high-tech VR, AI, and indoor and outdoor recreation projects. Based on the reference of domestic and foreign literatures, this paper starts from the network evaluation, and through word cloud analysis, a total of 22 evaluation indicators affecting the recognition of tourists are identified in 5 dimensions, and this paper uses content analysis and importance satisfaction analysis (IPA) analysis to conduct on-the-spot investigation and statistical analysis of visitors to the OCT Visionland and classify them into advantage zone, improvement zone, opportunity zone and maintenance zone to investigate visitors’ identity of technical intervention in theme parks. The study found that tourists pay more attention to the factors involved more technical interventions in the theme park and higher technical content. Project safety, experience feeling, novelty, convenience and online payment fluency are its advantages, the degree of recognition is high and should be maintained; for the convenience of transportation, the rationality of project openness, the effectiveness of information release, the network coverage rate and other factors with low technical intervention are relatively low, and should be focused on construction; taking the opportunity zone as a breakthrough, and avoiding spending too much resources in the maintenance area. Finally, the study summarizes the relationship between Chinese theme park technology intervention and tourist identification, and also provides a reference for the construction and operation of the same type of theme park.
机译:随着技术的进步以及虚拟现实(VR)和人工智能(AI)技术的发展,中国主题公园的技术干预为游客带来了越来越多的新颖刺激体验。但是,对游客的认可是不同的。中国的柳州华侨城视觉园是一个典型的主题公园,结合了高科技虚拟现实,人工智能以及室内和室外休闲项目。本文在借鉴国内外文献的基础上,从网络评价入手,通过词云分析,从五个维度上确定了影响游客识别的22个评价指标,并运用了内容分析和重要性满意度。分析(IPA)分析,以对OCT Visionland的游客进行现场调查和统计分析,并将其分为优势区,改善区,机会区和维护区,以调查游客对主题公园技术干预的身份。研究发现,游客对主题公园中涉及更多技术干预和更高技术含量的因素更加关注。项目安全,体验感,新颖性,便利性和在线支付流利性是其优势,认可度高,应予以保持;为方便运输,项目开放的合理性,信息发布的有效性,网络覆盖率等技术干预程度较低的因素相对较低,应着力建设。以机会区为突破口,避免在维护领域花费过多资源。最后,研究总结了中国主题公园技术干预与游客识别之间的关系,并为同类主题公园的建设和运营提供了参考。

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