Exploring Factors Affecting Consumer?s Behaviour towards Green Products and Green Marketing ? A Study of Punjab

AnchalArora; H.S. Chahal

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Exploring Factors Affecting Consumer?s Behaviour towards Green Products and Green Marketing ? A Study of Punjab

机译：探索影响消费者对绿色产品和绿色营销行为的因素？旁遮普语研究

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摘要

This paper presents an empirical investigationbased on the implementation of factor analysis to locate importantfactors affecting consumer buying behaviour towards green productsand green marketing in the state of Punjab and to measure theirawareness and knowledge regarding green products in Punjab.

机译：本文在实施因素分析的基础上进行了一项实证研究，以找出影响旁遮普邦消费者对绿色产品和绿色营销的购买行为的重要因素，并衡量旁遮普邦对绿色产品的热感和知识。

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《Journal of Agroecology and Natural Resource Management》 |2017年第4期|共11页
作者
AnchalArora; H.S. Chahal;
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中图分类自然资源合理开发与环境保护;
关键词
Consumer buying behaviourGreen marketingEnvironmental AwarenessGreen ConsumerEco-Friendly ProductsPaper type Research paper;

机译：消费者的购买行为绿色营销环境意识绿色消费者环保产品纸型研究论文;

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3. Exploring Green Consumers' Mind-Set toward Green Product Design and Life Cycle Assessment The Case of Skeptical Brazilian and Portuguese Green Consumers [J] . Lemke Fred, Luzio Joao Pedro Pereira Journal of Industrial Ecology . 2014,第5期

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7. A marketing study of consumer acceptance perceived greenness of wood concrete products [O] . 2010

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Exploring Factors Affecting Consumer?s Behaviour towards Green Products and Green Marketing ? A Study of Punjab

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