Evaluation of Marketing Margin of Farm-Raised Catfish (Clarias gariepinus) Marketing Intermediaries In Ibadan, Oyo State

摘要

This study investigates the distribution channels and marketing margin of market intermediaries of farm-raised Clarias gariepinus in Ibadan, Oyo State. A well structured questionnaire was used to collect data from 10 fish producers, 20 wholesalers, 50 retailers and 20 fish processors in 5 major fresh fish markets in Ibadan metropolis. The data collected were analyzed using descriptive and inferential statistics. Market margin for the most prominent market channel of distribution were estimated. The marketing margin for wholesalers, retailers and consumer were 180, 220 and 350; while, the net margins were 145, 202 and 288 on 1 kg of fish. The results of the study also revealed that the producer?s share in consumer?s Naira were 62.5, 57.69 and 46.15% for wholesalers, retailers and processors, respectively. The producers share in consumer?s Naira was quiet low among the processors (46.15%) as a result of the added value on the processed fish. The results of the study revealed that the share of the market intermediaries in the consumer?s Naira is substantial; however, efforts should be made to increase fish distribution channel to the consumers through the producers, so as to reduce the marketing margin of the intermediaries.