Over the past decade there have been numerous attempts at opening telecom infrastructures to developers. As each attempt evolves to the next, there is an equal desire to monetise the exposure of telecom capabilities using traditional and well understood mechanisms: charge for necessary equipment upgrades and license the application programming interfaces (APIs) on a per-invocation or "block of simultaneous invocations" basis. However, the various vendors and development companies involved in creating applications with embedded communications capabilities have had to re-examine their business and technology models in an increasingly competitive applications market where the rate of applications failing to gain market traction far outweighs the rate of success.
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