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首页> 外文期刊>Practical Academic Librarianship: the International Journal of the SLA Academic Division >Search Engine Optimization for the Research Librarian: A Case Study Using the Bibliography of U.S. Latina Lesbian History and Culture
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Search Engine Optimization for the Research Librarian: A Case Study Using the Bibliography of U.S. Latina Lesbian History and Culture

机译:研究馆员的搜索引擎优化:以美国拉丁裔女同性恋历史和文化参考书目为例

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96 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";} Higher website rank among search engine results is correlated with higher site visit numbers: studies have repeatedly demonstrated how important it is to a site’s visibility and popularity to appear in the first page of search results for a given query. Librarians and researchers, long seen as creators and providers of high-quality content, now see our own web-based materials in direct competition for the higher-ranked slots for many keyword searches. For certain areas of research, sexuality studies in particular, websites with relevant informational or scholarly content have been nudged out of the top rankings by content that is not only unrelated to a variety of search term combinations, but quite often consists of explicit pornography, and nowhere is this more obvious than in ethnic lesbian studies. It is therefore necessary for scholars and librarians who put ethnic lesbian sexuality studies content on the web to assign high quality metadata and to format their content appropriately in order to receive a visible rank in search engine results for these sexuality studies research keywords. This case study investigates how librarians and other researchers can prepare online bibliographies to take advantage of search engine optimization (SEO) techniques and therefore see enhanced visibility for these resources in search engine results, using the author’s Bibliography of U.S. Latina Lesbian History and Culture as an example. Search engine optimization techniques were applied to the bibliography and significant improvements in site visibility in Google searches for targeted keywords were observed. The author recommends that all librarians who prepare content for the web learn about search engine optimization and take it into account when preparing material for the web.
机译:96正常0否否否EN-US JA X-NONE / *样式定义* / table.MsoNormalTable {mso-style-name:“ Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband- size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:“”; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:“ Times New Roman”;}搜索引擎结果中较高的网站排名与较高的网站访问量相关数字:研究已反复证明,对于给定查询,出现在网站的可见度和受欢迎程度对搜索结果首页至关重要。长期以来一直被视为高质量内容的创建者和提供者的图书馆员和研究人员,现在看到了我们自己的基于Web的材料,直接竞争了许多关键字搜索中排名较高的广告位。对于某些研究领域,尤其是性研究,具有相关信息或学术内容的网站被排在首位,其内容不仅与各种搜索词组合无关,而且通常包括露骨的色情内容,以及在种族女同性恋研究中,这是最明显的地方。因此,对于将种族同性恋性行为研究内容放到网络上的学者和图书馆员来说,有必要分配高质量的元数据并适当地格式化其内容,以便在这些性别研究词的搜索引擎结果中获得可见的排名。本案例研究调查了图书馆员和其他研究人员如何准备在线书目,以利用搜索引擎优化(SEO)技术,从而利用作者的《美国拉丁裔女同性恋历史和文化参考书目》将这些资源在搜索引擎结果中的可见性提高。例。将搜索引擎优化技术应用于参考书目,并且在针对目标关键字的Google搜索中发现了网站可见度的显着提高。作者建议所有为网络准备内容的馆员都应学习搜索引擎优化,并在为网络准备材料时将其考虑在内。

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