Sustainable tourism should be achieved in a balanced environment with standards that guarantee the preservation of ecological balance and prevent overuse of resources, pollution and other negative environmental impacts. In Romania, the tourism as social and economic phenomenon integrates in the unitary economy of the country having the necessary conditions for enhanced development and optimization of the tourism fund’s explotation. This paper aims to highlight different perspectives to relaunch tourism services and will be the identification of factors which contributing to the sustainability of the tourism business. In addition, there will be comparisons of competitiveness in travel and tourism sector in countries such as Bulgaria, Czech Republic, Hungary and Romania.
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