The Involvement of women on Business Activities in Kuta Tourism Area to support Sustainable Tourism

摘要

One of an important element in sustainable tourism is the involvement of local communities in tourism development in a tourism area. The purpose of this study is to identify the involvement of women in the business activities in Kuta tourism area (Kuta Customary Village and to design a recommendation model on gender equality involvement at business activities in Kuta Customary Village. This study uses cultural studies and tourism approach to see whether there are marginalization and subordination to women involved in the tourism business activities. Data was collected through in-depth interviews, questionnaires with women involved in the business activities in the Kuta. Customary Village. Data obtained were analyzed by qualitative techniques of Miles & Huberman theory namely data reduction, data display, and data verification or drawing conclusions. The results of this research shows: (1) from the five business activities involving women, there is no marginalization and subordination of women found, (2) The recommended research model is expected to be a reference for selecting members in each business activities so that it can meet justice and gender equality for sustainable tourism in Kuta Tourism Area.