La intermediación turística en Espa?a y su vinculación con el Marketing de Afiliación: una aproximación a la realidad de las Agencias de Viajes

摘要

In the area tourist intermediation in Spain, the economic, social and technological conjuncture is?playing an important role in its development, which requires the implementation of new strategies of commercialization?as the affiliate marketing.?The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate?as tool online. Owing to the specific features of the study, a review of the literature showed as more?appropriate the design and implementation of a qualitative methodology, focused on getting and analyzing?the primary data, which could be supplemented by other secondary sources. Regarding this, in?depth?and?open?ended?interviews to relevant experts in the field of the study were taken.?The development of such methodology allows the contrast of the pertinent hypothesis that became from the?previous frame of the state of art and, therefore the extraction of their conclusions.