Risco no Modelo de Internacionaliza??o de Uppsala

摘要

This paper revisits the evolution of the Uppsala behavioral model of internationalization since the 1970s and inserts Lemos, Johanson and Vahlne’s graphic proposal in this context, where it plays a central role. The lack of knowledge about the market is the most critical restriction to the difficulties involved in the internationalization process (LEMOS; JOHANSON; VAHLNE, 2010) and is in the origin of the behavioral model that explains internationalization in sequential stages of knowledge acquisition. Liability of foreignness is relevant in the original version. There is a review of the Uppsala model, in which this perspective of the internationalization process was revisited, especially for the market complexity, suggesting that such movement is not a sequence of steps and stages planned and deliberated by a rational analysis. In the new version, the idea of liability of outsidership, referring to the existing networks, is relevant. The Uppsala school’s new proposal considers relationship networks as a central element to enter foreign markets.