Predicting Internet Banking Adoption Determinants in Yemen Usin Extended Theory of Reasoned Action

摘要

Despite great efforts have been made to find out the factors that influence individuals intention to adopt a new technology worldwide, there is still very few empirical studies that have been conducted in this field in Arab countries, in general and in Yemen, in particular. Therefore, the aim of this study is to determine the factors that influence individuals? intention to adopt Internet banking by extending the Theory of Reasoned Action (TRA) in the Republic of Yemen. In this study, the TRA was extended by technology readiness. Study survey was used to collect data from 1500 bank customers. The research employed structural equation modeling to investigate the relationships. The results derived from fitting the structural equation model on the sample indicated that behavioral intention was significantly influenced by attitude, subjective norms and technology readiness. The model explained 44.7% of the variance in the behavioral intention.