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GNC Spotlight: Experience & Innovation Drive the Future of Retail

机译:GNC聚焦:经验与创新推动零售业的未来

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Facing the reality of modern retail and e-commerce, executives at GNC Holdings, Inc., Pittsburgh, PA, believe high quality and innovative products, corporate integrity and accountability, along with clear focus on customer demands will help position the global specialty health, wellness, and performance retailer for long-term success.While GNC reported that its revenue declined about 5.3% for 2016 to $2.54 billion compared to the previous year, the company has made several adjustments, revamping its pricing, rewards programs, and store experience. The company has also hired a new CEO, Ken Martindale, who most recently served as CEO of Rite Aid Stores and president of Rite Aid Corporation, where he was instrumental in leading the company’s transformation, including the roll out of a new store format and an expansion of the company’s loyalty program.
机译:面对现代零售和电子商务的现实,宾夕法尼亚州匹兹堡的GNC Holdings,Inc.的高管认为,高质量和创新的产品,企业诚信和问责制以及对客户需求的明确关注将有助于定位全球特种健康,尽管GNC报告称其2016年的收入与上一年相比下降了5.3%,至25.4亿美元,但该公司进行了一些调整,调整了定价,奖励计划和商店体验。该公司还聘请了新的首席执行官Ken Martindale,他最近担任Rite Aid Stores的首席执行官和Rite Aid Corporation的总裁,在那里他领导了公司的转型,包括推出新的商店形式和扩大公司的忠诚度计划。

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