State of the Industry: What Lies Ahead?

摘要

Macrotrends continue to signal a bright and profitable future for functional nutrition products and the overall health and wellness industry. With so much uncertainty about healthcare in the U.S., consumers of all ages and demographics are focused on prevention and healthy living. Baby boomers are intent on maintaining their activity levels as they age, and millennials are driving many wellness trends in general. From middle-age consumers to the elderly, people continue to embrace condition-specific products backed by sound scientific evidence.