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Methodology of an assessment of strategy of development of VINK realization

机译:VINK实现发展战略评估方法论

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Unlike methodical development of a problem of development of strategy of the company assessment questions at present are worked insufficiently. Now the most effective concept of strategic management is the system of the balanced indicators widespread in the western corporations (it is the concept of management of the company, focused on transfer and decomposition of strategic objectives for planning of activity and the current control of their achievement). In article the technique of an assessment of realization of strategy of the vertically integrated oil companies by means of SPACE combination – a method and the balanced system of indicators is offered, the main stages of realization of a technique, specifics of approach in relation to the vertically integrated oil companies, difference of a technique from existing approaches, method merits and demerits reveal. The strategic map (the evident image of strategy which reflects as the integrated and combined purposes develop in uniform strategy), developed specially for the vertically integrated oil companies, with allocation is presented: financial component, internal business processes (which in turn shares on sector of Production and Processing sector), and indicators of innovative activity, social and nature protection programs. Key indicators on which it is possible to estimate are offered as far as the declared strategy is realized.
机译:与公司战略发展问题有条不紊的发展不同,目前评估问题工作不足。现在,最有效的战略管理概念是在西方公司中广泛使用的平衡指标体系(这是公司的管理概念,其重点是战略目标的转移和分解,以计划活动和当前对目标的控制) )。在本文中,通过SPACE组合评估垂直整合石油公司战略实现的技术–提供一种方法和指标的平衡系统,技术实现的主要阶段,与之相关的方法细节垂直整合的石油公司,其技术与现有方法的差异,方法的优缺点被揭示出来。专门为垂直整合的石油公司开发的战略地图(体现为统一战略中综合目标和联合目标的战略形象),并提供了分配:财务组成部分,内部业务流程(进而分担部门份额)生产和加工部门),以及创新活动,社会和自然保护计划的指标。就已宣布的策略实现而言,提供了可以估计的关键指标。

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