SOCIAL MEDIA PRIVACY CONCERNS AMONG COLLEGE STUDENTS

摘要

Social media privacy concerns have grown as the number of users and the amount of data collected over the years has increased. The purpose of this study was to investigate significant differences between four selected independent variables (likeliness of using a social media site on a typical day, the amount of time spent using a social media site on a typical day, age, and gender) and the six dependent variables of social media privacy concerns SMPC (SMPC: Collection, SMPC: secondary usage, SMPC: errors, SMPC: improper access, SMPC: control, and SMPC: awareness). Collected data from a sample of 120 college students were analyzed using ANOVA. Results indicated several significant differences between independent variables and dependent variables. These results are discussed, and recommendations are made.