Analysis Of Customers Satisfaction: Study Of Street Vendors

摘要

This study aims to examine the consumer satisfaction of street vendors in Semarang. The sample in this study amounted to 103 respondents. This study was analyzed using multiple linear regression. Based on the results of research and discussion that has been done, conclusions can be drawn from the analysis of factors that influence consumer satisfaction with street vendors in the Manyaran area, Semarang, namely that there are positive and significant influences between price, product quality and service quality variables on customer satisfaction variables.