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ANALYSIS METHOD AND ANALYSIS SYSTEM FOR CUSTOMER SATISFACTION SURVEY

机译:客户满意度调查的分析方法和分析系统

摘要

The present invention relates to an analysis method and an analysis system of a customer satisfaction survey, capable of clearly checking improvement target items by evaluating and comparing expected pre-service satisfaction and post-service customer satisfaction from a customer requiring a service. According to the present invention, the analysis method of the customer satisfaction survey for analyzing the customer satisfaction by receiving a questionnaire on a mobile, an e-mail or an social networking service (SNS) of a participant includes the steps of: generating the questionnaire for surveying the customer satisfaction with a formalized (standardized) questionnaire item or a questionnaire item registered from a service provider; providing the generated questionnaire to the mobile of the participant who desires to receive a service, and receiving the provided questionnaire as a result of a primary survey in real time from the participant mobile; collecting/analyzing the received result of the primary survey to evaluate expected pre-service satisfaction; providing a questionnaire identical to that of the primary survey to the e-mail or the SNS of the participant who performed the primary survey after the service of the participant is terminated, and receiving the provided questionnaire as a result of a secondary survey through the e-mail or the SNS of the participant; collecting/analyzing the received result of the secondary survey to evaluate post-service customer satisfaction; and comparing the expected pre-service satisfaction and the post-service customer satisfaction to display change of the customer satisfaction over measurement factor and quality determinant.;COPYRIGHT KIPO 2017
机译:顾客满意度调查的分析方法和分析系统技术领域本发明涉及一种顾客满意度调查的分析方法和分析系统,其能够通过评估和比较来自需要服务的顾客的期望的服务前和服务后的满意度来清楚地检查改进目标项目。根据本发明,用于通过在参与者的移动电话,电子邮件或社交网络服务(SNS)上接收问卷调查来分析顾客满意度的顾客满意度调查的分析方法包括以下步骤:生成问卷用正式(标准化)的调查表项目或从服务提供商注册的调查表项目调查客户满意度;向希望接收服务的参与者的手机提供所生成的问卷,并作为主要调查的结果,实时地从参与者手机接收所提供的问卷;收集/分析主要调查的接收结果,以评估预期的服务前满意度;在参加者的服务终止后,向进行初次调查的参与者的电子邮件或SNS提供与初次调查相同的调查问卷,并通过e二次调查的结果接收提供的问卷邮件或参与者的SNS;收集/分析二次调查收到的结果,以评估离职后客户满意度;并比较预期的服务前满意度和服务后客户满意度,以显示客户满意度在衡量因子和质量决定因素方面的变化。; COPYRIGHT KIPO 2017

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