Economics And Business Learning Strategies Through Public Communication Method In Islamic Higher Education Institution

摘要

In recent years, the graduate’s quality of Indonesia Islamic higher education institutions (PTKIN) has been highlighted by various parties, one of them is from stakeholders who need to absorb graduates of economics and business programs who are ready to use, have qualified qualifications and competencies. On the one hand the number of applicants and graduates of this program from year to year is very high and competitive. On the other hand the qualifications and competencies possessed by graduates are not fully in accordance with the needs of stake holders. There are various factors that influence these conditions, such as inputs, processes, outputs, and outcomes of economics and business learning strategies, apparently not yet running simultaneously at PTKIN. In this context, there are several efforts that can be made by decision makers such as perfecting and developing the curriculum, improving the quality of lecturers, providing and updating learning materials, completing facilities and infrastructure, developing more innovative learning methods, approaches and strategies according to the need to achieve expected goals and learning outcomes. Therefore, this paper will present comprehensively the development model of economics and business learning strategies through public communication method at PTKIN.