Communications Strategy for Public Education. The National Blood ResourceEducation Program's Minority Bone Marrow Donor Recruitment Initiative

摘要

This document describes the overall public education approach to be used in thedevelopment of public service advertising for the National Blood Resource Education Program's Minority Bone Marrow Donor Recruitment Initiative. It highlights the purpose and scope of the communications strategy, factors influencing the communications strategy, communication objectives and strategies, and desired actions. The target audience is health officials in federal, state, and local government as well as representatives of private sector health organizations and others who develop public service advertisements. It is developed to assist them in developing their own health communications efforts. It includes black and white photographs with live testimonies, sample radio and print public service announcements, and a radio press release.