RECRUITMENT TRACKING SYSTEM AND EDUCATION ANALYTICS FOR STRATEGIC ENROLLMENT MANAGEMENT

摘要

Strategic Enrollment Management (SEM) is a strategic integration of student recruitment for educational institutions. SEM roles have dispersed into various departments and this dispersion resulted in inefficient recruitment management. Our research reported in this paper is in 2 parts: 1) we carry out an analysis of important elements of the recruitment tracking system for SEM which can develop an information technology system to integrate and support the operations of the involved recruitment departments in order to achieve maximum efficiency in marketing, recruitment, guidance, registration, fee payment, orientation, graduation and conversion from students to graduates, and 2) we develop SEM education analytics which form the means of accomplishing the goal by tracking the performance and success of the SEM process.