Intentional Recruiting: Using business intelligence, data mining, and predictive analytics to identify characteristics of those students who enroll, and graduate; in support of university enrollment management

摘要

Using business intelligence (BI) and archival data from a division II, public comprehensive, university in Washington State, the researcher identified specific characteristics of those students who enrolled, persisted and completed to undergraduate degree attainment. These characteristics created an applicant profile to be used in future enrollment management activities for intentional recruiting, while the predictive models for enrollment and completion inform administration to improve tuition revenue planning and budgeting, and to forecast future enrollment yield.